Change This!

Today I was honored to receive news that my Change This proposal has been accepted. The proposal is for the publishing of The Compassionista’s Manifesto – Proposal #276: Compassionista’s Manifesto - A Guide Along Your Journey to Bliss and a Purposeful Life.

In order to be published I need your vote.  Please follow the link above or use the “Vote Now” link below this excerpt.

Are you in need of change? In a bad relationship? Working a job you hate? Feeling empty or unfulfilled? Overwhelmed with responsibilities and obligations? Overloaded with baggage from the past? Wherever you are, you are not alone. This guide will safely navigate you into a welcoming harbor of self-discovery.


Every person has a passion. You deserve to find it and experience the indescribable happiness that comes from embracing your passion and following your dream. My wish is that you understand your power – that you feel the magic that happens when you overcome your fears and become your true self.

Vote Now!

The Link Between Business Ethics and Customer Loyalty

The Link Between Business Ethics and Customer Loyalty April Lynne Scott Professional Blog

Think ethics don’t matter? According to a study by 23red, 91% of consumers say brand behavior is an influential factor in making purchases. Can you afford to lose 91% of your business because your company isn’t interested in ethical practices? I didn’t think so.

Continue reading

Hire a Girl Scout: The secret to engaged communities, loyal customers, strong leadership… and cookies


During my morning cup of coffee a friend’s photo came across my social feed. A simple stack of brightly colored boxes, her status read:

“Heaven awaited me at work today.”

What followed was a slew of comments – in several different languages… friends, co-workers, and followers all voicing their love of the limited-time-only, highly-coveted Girl Scout Cookie. Thin Mints, Samoas, and Savannah Smiles… these cookies evoke such emotion.

Girl Scout Cookies April Lynne Scott Professional Blog

Photo Credit: Mary McCoy

Honestly, I have never been a big fan of Girl Scout Cookies. I’m not a fan of boxed cookies in general. When I eat cookies, which really isn’t all that often, I want hot, fresh-out-of-the-oven cookies. I just don’t really get it. But knowing the allegiance – no, obsession – everyone else has for these little morsels of goodness I wonder how they’ve created such a loyal following.

Continue reading

How to Make Your Customers Fall in Love With You

Do your customers love you? Relationships take time and effort. Turning that relationship into love requires consistent engagement that is timely and personal. You may wonder if you can afford to devote resources to a concept like love. The better question is, can you afford not to?

Why should you care if your customer loves you?

Valentines Love Heart April Lynne Scott

Customers in Love:
1. They tell everyone they know how great you are.
2. They keep coming back again and again.
3. They spend more time with you.
4. They spend more money on you.
5. They are loyal & stay loyal – even when things get tough.
6. They will help you reach your goals

Convinced? So, how do you get them to fall love? …and stay in love?

Continue reading