Think ethics don’t matter? According to a study by 23red, 91% of consumers say brand behavior is an influential factor in making purchases. Can you afford to lose 91% of your business because your company isn’t interested in ethical practices? I didn’t think so.
During my morning cup of coffee a friend’s photo came across my social feed. A simple stack of brightly colored boxes, her status read:
“Heaven awaited me at work today.”
What followed was a slew of comments – in several different languages… friends, co-workers, and followers all voicing their love of the limited-time-only, highly-coveted Girl Scout Cookie. Thin Mints, Samoas, and Savannah Smiles… these cookies evoke such emotion.
Honestly, I have never been a big fan of Girl Scout Cookies. I’m not a fan of boxed cookies in general. When I eat cookies, which really isn’t all that often, I want hot, fresh-out-of-the-oven cookies. I just don’t really get it. But knowing the allegiance – no, obsession – everyone else has for these little morsels of goodness I wonder how they’ve created such a loyal following.
Do your customers love you? Relationships take time and effort. Turning that relationship into love requires consistent engagement that is timely and personal. You may wonder if you can afford to devote resources to a concept like love. The better question is, can you afford not to?
Why should you care if your customer loves you?
Customers in Love:
1. They tell everyone they know how great you are.
2. They keep coming back again and again.
3. They spend more time with you.
4. They spend more money on you.
5. They are loyal & stay loyal – even when things get tough.
6. They will help you reach your goals
Convinced? So, how do you get them to fall love? …and stay in love?