Do your customers love you? Relationships take time and effort. Turning that relationship into love requires consistent engagement that is timely and personal. You may wonder if you can afford to devote resources to a concept like love. The better question is, can you afford not to?
Why should you care if your customer loves you?
Customers in Love: 1. They tell everyone they know how great you are. 2. They keep coming back again and again. 3. They spend more time with you. 4. They spend more money on you. 5. They are loyal & stay loyal – even when things get tough. 6. They will help you reach your goals
Convinced? So, how do you get them to fall love? …and stay in love?
2011 was a year of epic celebrity engagement on social networks. Lady Gaga became the undisputed queen of Twitter and fans around the world follow her tweets; waiting with bated breath the see if the twitter queen will reply to or retweet their digital adorations.
Social media cannot be denied as a viable and effective channel for celebrity branding. Enter WhoSay, a new social platform already boasting more than 900 celebrity members. WhoSay aggregates content from a celeb’s social media accounts on his or her WhoSay Profile. The content on the site is copyrighted by the celebrity making it a useful way to disseminate statements, photographs and other breaking news. The Associated Press has recently formed a partnership with WhoSay so celebs can license content directly to the media through the new platform. Continue reading →
Wednesday, PRSA unveiled three candidate definitions for their #PRDefined campaign, one of which will form the basis of a new, modern definition of public relations. PR professionals and the general public are invited to weigh in on the options to help PRSA in choosing – or creating – this new, modern definition of public relations. The “comments period” lasts through January 23 – you can through your thoughts in here. Without further ado – the contenders (plus added commentary): Continue reading →
There’s been a lot of talk lately about public relations. The death of PR, the redefining of PR, and the stress of the profession. PR is getting a lot of negative press. It’s time to stop debating the past and take action to regain respect.
“PR has the biggest PR problem of all: people use it as a synonym for BS.” Continue reading →
Yesterday CareerCast created quite a stir with the release of their annual list of the most stressful careers (see the full list below). On the list were enlisted military and military generals, firefighters, airline pilots, police officers, CEOs, public relations executives…
Wait. What? PR execs? This, coming at a time when PR’s own professional organization has led it into an identity crisis by setting out to (again) redefine the profession? Ugh. I simply can’t take it anymore. Continue reading →
The new year is right around the corner and it’s time to get in touch with our healing powers. How many times do we have to rehash this argument anyway? PRSA (Public Relations Society of America) is hurriedly connecting life-support by attempting to revive and redefine PR. Seriously? PR has had more lives than Felix the cat and, in fact, does anyone really care if PR in its original form has to die a terrible death? Continue reading →