Giants #WIN, Advertisements #FAIL

For me, the Super Bowl was a great experience. My team won, I had the most amazing spicy guacamole to munch on during the game, and I had a great time with friends in person and online.

Mark Herzlich Super Bowl April Lynne Scott

Disappointed, though? Yes. Not with the game, but with the advertisers and their so-called “social media integration” I had high hopes for brands this year… high hopes for this being the catalyst to transform television into the social TV of the future. What a big let down. Continue reading

Super-Social Super Bowl

Super Bowl Social Media April Lynne ScottI’ve been a football fan since I attended my first game at 2 weeks old. [That's right - I said "2 weeks old"] I don’t remember a time I didn’t love the sport. As a kid, my team wasn’t good enough to go to the Super Bowl, but I still remember the anticipation waiting for the big game every year.

My team didn’t make it again this season, but this year I have something else to look forward to: The SuperMediaSocialBowl. Continue reading