Super-Social Super Bowl

Super Bowl Social Media April Lynne ScottI’ve been a football fan since I attended my first game at 2 weeks old. [That's right - I said "2 weeks old"] I don’t remember a time I didn’t love the sport. As a kid, my team wasn’t good enough to go to the Super Bowl, but I still remember the anticipation waiting for the big game every year.

My team didn’t make it again this season, but this year I have something else to look forward to: The SuperMediaSocialBowl. Continue reading

Social TV: Media + Conversation

Social TV: Media + ConversationRealizing they’re arriving a little late to this party, entertainment marketers are scrambling to find new ways to join the social media event. From awards shows to the upcoming Superbowl, show check-ins via GetGlue and TV tagging with Shazam, their aim is to increase fan loyalty and audience viewership in order to [fingers crossed] see a positive ROI – but are they just spinning their wheels? Continue reading

Social Media + Celebrity: Taming the Wild, Wild West

2011 was a year of epic celebrity engagement on social networks. Lady Gaga became the undisputed queen of Twitter and fans around the world follow her tweets; waiting with bated breath the see if the twitter queen will reply to or retweet their digital adorations.

Taming the Wild West on April Lynne Scott's WordPress blogSocial media cannot be denied as a viable and effective channel for celebrity branding. Enter WhoSay, a new social platform already boasting more than 900 celebrity members. WhoSay aggregates content from a celeb’s social media accounts on his or her WhoSay Profile. The content on the site is copyrighted by the celebrity making it a useful way to disseminate statements, photographs and other breaking news. The Associated Press has recently formed a partnership with WhoSay so celebs can license content directly to the media through the new platform. Continue reading