And the award goes to… Social Media

Hollywood awards season. This is one of two (or maybe three) guilty pleasures I allow myself in life without excuse. The film, the fanfare, the fashion… I can’t get enough. From the nomination announcements to the events themselves, I love it. And the fact that its kickoff overlaps the height of my other guilty pleasure (NFL football playoffs), Well… it just doesn’t get any better. Continue reading

Now Showing: Social Media | Coming Soon: Entertainment of the Future

In old Hollywood, movie premieres boasted a once in a lifetime opportunity to rub elbows with the stars in Now Showing Social Mediabeautiful theaters adorned with murals, columns and sparkling chandeliers. They were big events. Following the premieres fans rushed to theaters everywhere to watch these films on the big screen in lavish theater environments. As technology progressed, so did the theater experience – surround sound, 3-D, computer generated graphics. With DVD distribution and further technological advances fans can now enjoy experiences outside of the theater that are more enticing than movie-going. This has created an interesting situation for studios and entertainment brands. Continue reading

Social Media + Celebrity: Taming the Wild, Wild West

2011 was a year of epic celebrity engagement on social networks. Lady Gaga became the undisputed queen of Twitter and fans around the world follow her tweets; waiting with bated breath the see if the twitter queen will reply to or retweet their digital adorations.

Taming the Wild West on April Lynne Scott's WordPress blogSocial media cannot be denied as a viable and effective channel for celebrity branding. Enter WhoSay, a new social platform already boasting more than 900 celebrity members. WhoSay aggregates content from a celeb’s social media accounts on his or her WhoSay Profile. The content on the site is copyrighted by the celebrity making it a useful way to disseminate statements, photographs and other breaking news. The Associated Press has recently formed a partnership with WhoSay so celebs can license content directly to the media through the new platform. Continue reading

Much Ado About Nothing: PRSA’s #PRDefined Contenders Fall Flat

Embarrassed on April Lynne Scott's blog

Photo Credit: Matt King

Wednesday, PRSA unveiled three candidate definitions for their #PRDefined campaign, one of which will form the basis of a new, modern definition of public relations. PR professionals and the general public are invited to weigh in on the options to help PRSA in choosing – or creating – this new, modern definition of public relations. The “comments period” lasts through January 23 – you can through your thoughts in here. Without further ado – the contenders (plus added commentary): Continue reading

R-E-S-P-E-C-T: 7 Ways PR can Take care, TCB (and Regain Respect)

7 ways PR can regain respect

There’s been a lot of talk lately about public relations. The death of PR, the redefining of PR, and the stress of the profession. PR is getting a lot of negative press. It’s time to stop debating the past and take action to regain respect.

“PR has the biggest PR problem of all: people use it as a synonym for BS.” Continue reading

PR: Top Stressful Career? Maybe You’re Doing it Wrong-

Stressful jobs - April Lynne Scott blog

Yesterday CareerCast created quite a stir with the release of their annual list of the most stressful careers (see the full list below). On the list were enlisted military and military generals, firefighters, airline pilots, police officers, CEOs, public relations executives…

Wait. What? PR execs? This, coming at a time when PR’s own professional organization has led it into an identity crisis by setting out to (again) redefine the profession? Ugh. I simply can’t take it anymore. Continue reading

2012 + 3 Words = Success

AprilLynne Scott wordpress blog - 2012 + 3 Words = SucccessI love lists. There – I said it. Grocery lists, packing lists, to do lists; I am a bit O.C.D. about organizing my plans. So then, it should be no surprise that I am a New Year’s resolution maker. I don’t do it because it’s the “in” thing to do or because I can’t set goals any other time of year. The end of the year just seems like a finite end to a period of time that I can look back on and determine what I can and should do better – and a new year to look forward to growing, learning and setting new goals for… and making a list. Continue reading

PR is dead and so is Social Media

How you – yes, you – can raise them from the dead

The new year is right around the corner and it’s time to get in touch with our healing powers. How many times do we have to rehash this argument anyway?  PRSA (Public Relations Society of America) is hurriedly connecting life-support by attempting to revive and redefine PR. Seriously? PR has had more lives than Felix the cat and, in fact, does anyone really care if PR in its original form has to die a terrible death? Continue reading