For me, the Super Bowl was a great experience. My team won, I had the most amazing spicy guacamole to munch on during the game, and I had a great time with friends in person and online.
Disappointed, though? Yes. Not with the game, but with the advertisers and their so-called “social media integration” I had high hopes for brands this year… high hopes for this being the catalyst to transform television into the social TV of the future. What a big let down. Continue reading