Social TV: Media + Conversation

Social TV: Media + ConversationRealizing they’re arriving a little late to this party, entertainment marketers are scrambling to find new ways to join the social media event. From awards shows to the upcoming Superbowl, show check-ins via GetGlue and TV tagging with Shazam, their aim is to increase fan loyalty and audience viewership in order to [fingers crossed] see a positive ROI – but are they just spinning their wheels? Continue reading

And the award goes to… Social Media

Hollywood awards season. This is one of two (or maybe three) guilty pleasures I allow myself in life without excuse. The film, the fanfare, the fashion… I can’t get enough. From the nomination announcements to the events themselves, I love it. And the fact that its kickoff overlaps the height of my other guilty pleasure (NFL football playoffs), Well… it just doesn’t get any better. Continue reading

Now Showing: Social Media | Coming Soon: Entertainment of the Future

In old Hollywood, movie premieres boasted a once in a lifetime opportunity to rub elbows with the stars in Now Showing Social Mediabeautiful theaters adorned with murals, columns and sparkling chandeliers. They were big events. Following the premieres fans rushed to theaters everywhere to watch these films on the big screen in lavish theater environments. As technology progressed, so did the theater experience – surround sound, 3-D, computer generated graphics. With DVD distribution and further technological advances fans can now enjoy experiences outside of the theater that are more enticing than movie-going. This has created an interesting situation for studios and entertainment brands. Continue reading