Social TV: Media + Conversation

Social TV: Media + ConversationRealizing they’re arriving a little late to this party, entertainment marketers are scrambling to find new ways to join the social media event. From awards shows to the upcoming Superbowl, show check-ins via GetGlue and TV tagging with Shazam, their aim is to increase fan loyalty and audience viewership in order to [fingers crossed] see a positive ROI – but are they just spinning their wheels? Continue reading