Social TV: Media + Conversation

Social TV: Media + ConversationRealizing they’re arriving a little late to this party, entertainment marketers are scrambling to find new ways to join the social media event. From awards shows to the upcoming Superbowl, show check-ins via GetGlue and TV tagging with Shazam, their aim is to increase fan loyalty and audience viewership in order to [fingers crossed] see a positive ROI – but are they just spinning their wheels? Continue reading

And the award goes to… Social Media

Hollywood awards season. This is one of two (or maybe three) guilty pleasures I allow myself in life without excuse. The film, the fanfare, the fashion… I can’t get enough. From the nomination announcements to the events themselves, I love it. And the fact that its kickoff overlaps the height of my other guilty pleasure (NFL football playoffs), Well… it just doesn’t get any better. Continue reading