How to Make Your Customers Fall in Love With You

Do your customers love you? Relationships take time and effort. Turning that relationship into love requires consistent engagement that is timely and personal. You may wonder if you can afford to devote resources to a concept like love. The better question is, can you afford not to?

Why should you care if your customer loves you?

Valentines Love Heart April Lynne Scott

Customers in Love:
1. They tell everyone they know how great you are.
2. They keep coming back again and again.
3. They spend more time with you.
4. They spend more money on you.
5. They are loyal & stay loyal – even when things get tough.
6. They will help you reach your goals

Convinced? So, how do you get them to fall love? …and stay in love?

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Social TV: Media + Conversation

Social TV: Media + ConversationRealizing they’re arriving a little late to this party, entertainment marketers are scrambling to find new ways to join the social media event. From awards shows to the upcoming Superbowl, show check-ins via GetGlue and TV tagging with Shazam, their aim is to increase fan loyalty and audience viewership in order to [fingers crossed] see a positive ROI – but are they just spinning their wheels? Continue reading

R-E-S-P-E-C-T: 7 Ways PR can Take care, TCB (and Regain Respect)

7 ways PR can regain respect

There’s been a lot of talk lately about public relations. The death of PR, the redefining of PR, and the stress of the profession. PR is getting a lot of negative press. It’s time to stop debating the past and take action to regain respect.

“PR has the biggest PR problem of all: people use it as a synonym for BS.” Continue reading

PR is dead and so is Social Media

How you – yes, you – can raise them from the dead

The new year is right around the corner and it’s time to get in touch with our healing powers. How many times do we have to rehash this argument anyway?  PRSA (Public Relations Society of America) is hurriedly connecting life-support by attempting to revive and redefine PR. Seriously? PR has had more lives than Felix the cat and, in fact, does anyone really care if PR in its original form has to die a terrible death? Continue reading