Hire a Girl Scout: The secret to engaged communities, loyal customers, strong leadership… and cookies

 

During my morning cup of coffee a friend’s photo came across my social feed. A simple stack of brightly colored boxes, her status read:

“Heaven awaited me at work today.”

What followed was a slew of comments – in several different languages… friends, co-workers, and followers all voicing their love of the limited-time-only, highly-coveted Girl Scout Cookie. Thin Mints, Samoas, and Savannah Smiles… these cookies evoke such emotion.

Girl Scout Cookies April Lynne Scott Professional Blog

Photo Credit: Mary McCoy

Honestly, I have never been a big fan of Girl Scout Cookies. I’m not a fan of boxed cookies in general. When I eat cookies, which really isn’t all that often, I want hot, fresh-out-of-the-oven cookies. I just don’t really get it. But knowing the allegiance – no, obsession – everyone else has for these little morsels of goodness I wonder how they’ve created such a loyal following.

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