The Link Between Business Ethics and Customer Loyalty

The Link Between Business Ethics and Customer Loyalty April Lynne Scott Professional Blog

Think ethics don’t matter? According to a study by 23red, 91% of consumers say brand behavior is an influential factor in making purchases. Can you afford to lose 91% of your business because your company isn’t interested in ethical practices? I didn’t think so.

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How to Make Your Customers Fall in Love With You

Do your customers love you? Relationships take time and effort. Turning that relationship into love requires consistent engagement that is timely and personal. You may wonder if you can afford to devote resources to a concept like love. The better question is, can you afford not to?

Why should you care if your customer loves you?

Valentines Love Heart April Lynne Scott

Customers in Love:
1. They tell everyone they know how great you are.
2. They keep coming back again and again.
3. They spend more time with you.
4. They spend more money on you.
5. They are loyal & stay loyal – even when things get tough.
6. They will help you reach your goals

Convinced? So, how do you get them to fall love? …and stay in love?

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Giants #WIN, Advertisements #FAIL

For me, the Super Bowl was a great experience. My team won, I had the most amazing spicy guacamole to munch on during the game, and I had a great time with friends in person and online.

Mark Herzlich Super Bowl April Lynne Scott

Disappointed, though? Yes. Not with the game, but with the advertisers and their so-called “social media integration” I had high hopes for brands this year… high hopes for this being the catalyst to transform television into the social TV of the future. What a big let down. Continue reading

Super-Social Super Bowl

Super Bowl Social Media April Lynne ScottI’ve been a football fan since I attended my first game at 2 weeks old. [That's right - I said "2 weeks old"] I don’t remember a time I didn’t love the sport. As a kid, my team wasn’t good enough to go to the Super Bowl, but I still remember the anticipation waiting for the big game every year.

My team didn’t make it again this season, but this year I have something else to look forward to: The SuperMediaSocialBowl. Continue reading

Social TV: Media + Conversation

Social TV: Media + ConversationRealizing they’re arriving a little late to this party, entertainment marketers are scrambling to find new ways to join the social media event. From awards shows to the upcoming Superbowl, show check-ins via GetGlue and TV tagging with Shazam, their aim is to increase fan loyalty and audience viewership in order to [fingers crossed] see a positive ROI – but are they just spinning their wheels? Continue reading

And the award goes to… Social Media

Hollywood awards season. This is one of two (or maybe three) guilty pleasures I allow myself in life without excuse. The film, the fanfare, the fashion… I can’t get enough. From the nomination announcements to the events themselves, I love it. And the fact that its kickoff overlaps the height of my other guilty pleasure (NFL football playoffs), Well… it just doesn’t get any better. Continue reading

Now Showing: Social Media | Coming Soon: Entertainment of the Future

In old Hollywood, movie premieres boasted a once in a lifetime opportunity to rub elbows with the stars in Now Showing Social Mediabeautiful theaters adorned with murals, columns and sparkling chandeliers. They were big events. Following the premieres fans rushed to theaters everywhere to watch these films on the big screen in lavish theater environments. As technology progressed, so did the theater experience – surround sound, 3-D, computer generated graphics. With DVD distribution and further technological advances fans can now enjoy experiences outside of the theater that are more enticing than movie-going. This has created an interesting situation for studios and entertainment brands. Continue reading

Social Media + Celebrity: Taming the Wild, Wild West

2011 was a year of epic celebrity engagement on social networks. Lady Gaga became the undisputed queen of Twitter and fans around the world follow her tweets; waiting with bated breath the see if the twitter queen will reply to or retweet their digital adorations.

Taming the Wild West on April Lynne Scott's WordPress blogSocial media cannot be denied as a viable and effective channel for celebrity branding. Enter WhoSay, a new social platform already boasting more than 900 celebrity members. WhoSay aggregates content from a celeb’s social media accounts on his or her WhoSay Profile. The content on the site is copyrighted by the celebrity making it a useful way to disseminate statements, photographs and other breaking news. The Associated Press has recently formed a partnership with WhoSay so celebs can license content directly to the media through the new platform. Continue reading

R-E-S-P-E-C-T: 7 Ways PR can Take care, TCB (and Regain Respect)

7 ways PR can regain respect

There’s been a lot of talk lately about public relations. The death of PR, the redefining of PR, and the stress of the profession. PR is getting a lot of negative press. It’s time to stop debating the past and take action to regain respect.

“PR has the biggest PR problem of all: people use it as a synonym for BS.” Continue reading

PR is dead and so is Social Media

How you – yes, you – can raise them from the dead

The new year is right around the corner and it’s time to get in touch with our healing powers. How many times do we have to rehash this argument anyway?  PRSA (Public Relations Society of America) is hurriedly connecting life-support by attempting to revive and redefine PR. Seriously? PR has had more lives than Felix the cat and, in fact, does anyone really care if PR in its original form has to die a terrible death? Continue reading